A tenured lecturer in the Social Anthropology Department at the University of Barcelona since 1995. His areas of interest are Andean ethnography and development anthropology.
Participation in MEDIOS
My research bears the title “New expressions of Andes-phobia: Native Americans, Cholos and mass media in Bolivia and Peru”. This research consists of two main objectives. Firstly, it aims to present a definition and characterisation of the phenomenon we will call “Andes-phobia”. I define this as the complex of discourses and representations surrounding the Quechua-Aymara and Chola population of the Central Andes which present a stereotyped and denigrating vision of such collectives. I reconstruct their historical origin and underline their specificities in comparison with other racist discourses present in Europe and throughout the Americas.
Secondly, I analyse the possible reasons for which Andes-phobia does not seem merely not to have diminished in recent decades in Bolivia and Peru, but rather to have got worse in diverse social spheres. My research dedicates particular attention to the role of the audiovisual communications media. During the last decade, this phenomenon is illustrated by the proliferation on television of programmes or comedy series presenting an essentialist and grotesque image of Andean characters, such as the controversial case of La paisana Jacinta in Peru. Analysis of examples taken from such programmes will help to explain the media construction of the Serrano/Cholo native American based on a series of Andes-phobic stereotypes, as well as the reproductive and amplifying effect that such programmes can have on the socially entrenched prejudices inspiring them.
Jesús Antona Bustos es profesor asociado del departamento de Historia y Antropología de América, Medieval y Ciencias Historiográficas (unidad docente de Antropología de América). Universidad Complutense de Madrid
Gemma Orobitg Canal is a tenured lecturer in the University of Barcelona’s Social Anthropology Department. Coordinator of the Indigenous Media project.
Pedro Pitarch Ramón is chair of American Anthropology at the Complutense University of Madrid (American History Department II).
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Juan Antonio Flores is an associate lecturer in the Faculty of Social Sciences at Talavera de la Reina, University of Castilla-La Mancha.
Beatriz Pérez Galán is a tenured lecturer of Anthropology at the National University of Distance Learning (UNED).
Oscar Muñoz Morán is a lecturer in the American Anthropology Department at the Complutense University of Madrid.
Francisco Miguel Gil García is an associate lecturer in the American History Department II at the Complutense University of Madrid.
Roger Canals is a senior lecturer in the Social Anthropology Department at the University of Barcelona.
Gemma Celigueta is a junior lecturer in the Social Anthropology Department at the University of Barcelona.
Gabriel Izard is a junior lecturer in the Social Anthropology Department at the University of Barcelona.
Rafael Franco Coelho is a pre-tenured lecturer at the Information and Communications Faculty at the Federal University of Goiás (FIC-UFG, Brazil)
Carmen Laura Paz Reverol is a tenured lecturer at the University of Zulia.
Marta Pons is a predoctoral researcher in the Social Anthropology Department at the University of Barcelona.