Francisco Miguel Gil García

A doctor in History from the Complutense University in Madrid, in whose American History Department II (American Anthropology) he is an associate lecturer. He has conducted case analyses among Chiriguano and Chané peoples in Salta and Jujuy (Argentina), and field work in mixed-race communities of Quebrada de Humahuaca and Puna in Jujuy (Argentina), and Quechuas in south-west Potosí (Bolivia). Research assistant in the Tilcara Interdisciplinary Institute (University of Buenos Aires) (1997, 1999). Researcher attached to the National Archaeology Unit of Bolivia (2001–2003) and to the Centre de Recherches sur les Mondes Américain (CNRS-EHESS) (2005–2009). His main lines of research are currently ethnohistory and Andean ethnology (with special attention to processes of ethnogenesis, oral tradition, mytho-history and ceremonial spaces), health anthropology, and managing heritage and tourism. Author of the book Ásperas punas, cerros de plata, indios desacatados. La construcción regional de Lipes durante la Colonia (Madrid, AEA, 2011), and Coordinator of Tiempo, espacio y entidades tutelares. Etnografías del pasado en América (Quito, Abya-Yala, 2014) and Medicinas y cuerpos en América Latina. Debates antropológicos desde la salud y la interculturalidad (Quito, Abya-Yala, 2017).


 Research at MEDIOS

“Indigenous emergency, communications media, identities, discourses and representations in Quebrada de Humahuaca (Argentinian north-west)”. The transformations applied during the last turn of the century in Argentinian legislation on the concept of cultural heritage and on recognition of the native populations, as well as inclusion of the Quebrada de Humahuaca (Jujuy province) on the UNESCO World Heritage List in 2003, provided an ideal scenario for the indigenous emergency in this region – an interesting process in which diverse manifestations of identity, identification, ethnicity, ethnogenesis, folklore and invented traditions have come together. Taking this context as a reference, and tracing its most recent expressions, I analyse the discourses and representations of indigenous identities in the communications media, fundamentally written press, radio and social media. To do so I play with the criteria of identification and subjectivity in the visibilisation strategies projected by different collectives and institutions, analysing the active role of the communications media in the mechanisms of constructing sociocultural identity/otherness and its legitimisation.

Along with these approaches, advertising is also incorporated (or rather, advertising archetypes and stereotypes) as a channel for analysing the aforesaid representations. Some advertising images on the Quebrada de Humahuaca that impact well on its landscape, archaeological and historical and artistic values, albeit in its festive traditions; the same elements that the indigenous emergency take as referent points, although sometimes not with identical meanings.

Otros investigadores